Tour Guide Tips

Tour Guide Registration - Hints and Tips

As our website is optimised for search engines it is important that you follow the following advice to ensure you drive the maximum number of clients to your page directly from search engines.

Foreword Field:

"Page Content"

You need to try and use the relevant keywords and phrases within the content of your page whilst ensuring that it still reads well and makes sense. However, do not overdo this! Not only will it read repeatitively and put your visitors off, search engines will discard keywords that are found too frequently throughout your site.

Example: Customer searching for "Tour Guide Edinburgh"

Good Start To Foreword

Hamish McTavish is a qualified Scottish Edinburgh Tour Guide and specialises in guided tours of Edinburgh Castle, Holyrood Palace and the Royal Mile. I am available for walking tours or guided coach tours throughout Scotland...............

Poor Start To Foreword

Hamish McTavish has been a qualified guide for many years. I qualified in 1940 and over the years I have specialised in the Haggis and Bagpipes.........

Choosing keywords and phrases

To start, write a list of words and two to three word phrases that are associated with your website and decide what words people are most likely to type in when trying to find your website on the search engines.(e.g. Tour Guide Edinburgh, Tour Guide, Edinburgh Castle, Guides, Holyrood, Holyrood Palace, etc etc)

Things to consider:
Keyword Competition

Remember that on search engine results pages, you are in competition with anyone else who has a similar business or service to you, making some keywords extremely more competitive than others.

It is best to use a mixture of competitive words with more specific ones. For example, "Tour Guide" would be a highly competitive keyword, but "Edinburgh Tour Guide" may be less competitive.

Tip: To find out how competitive your choice of keywords and phrases are, try typing them into Google and note how many results come up.

"Page Title" (Title Tag)

The web page title is the name you give a page on your website. It is important to use your keywords to target and capture what products or subjects are on that page.

Looking at an example:

Hamish McTavish is Edinburgh's foremost Tour Guide, Hamish is a world expert on Haggis and Bagpipes and he specialises in tours of the Tartan Shortbread Factory.

Therefore, a good title for this page might be: "Edinburgh Tours, Haggis, Bagpipes and Tartan Shortbread - Hamish McTavish Edinburgh Tour Guide".

"Image Descriptions"

These can be used as another optimising tool to tell search engines what a picture is about on your site by putting keywords into the title of each your images. You will need to keep the title relevant (and short!) to the image however, as a visitor will be able to see the title if they hover their cursor over the image.

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